Websites and web apps that load fast, read clearly and earn the enquiry.
Marketing sites, web platforms and everything between, designed around what you need a visitor to do, then built in Next.js so they're quick, accessible and easy for your team to edit.
- Built for Core Web Vitals
- Editable without a developer
- Accessible by default
Signs your website is costing you business.
A website rarely breaks outright. It just quietly loses people. These are the problems we're usually asked to fix.
- 01
It's slow on a phone
Most visitors arrive on a mid-range phone over mobile data, and they leave before the page finishes loading.
- 02
Visitors don't enquire
Traffic comes in, but the page never makes the next step obvious, so few people take it.
- 03
Every edit needs a developer
Changing a headline or adding a page means a ticket, a wait and a deploy.
- 04
It doesn't show up in search
Thin structure, missing metadata and slow pages keep you off the first page for terms buyers use.
- 05
It no longer looks like you
The company has grown up, and the site still describes who you were three years ago.
- 06
The app outgrew the site
Customers need to log in and get work done, and a brochure site can't carry that.
A site that tells, or a site that does.
The wrong call here is expensive: a CMS bolted onto an app, or an application squeezed into a page builder. They pull in opposite directions.
| Consideration | Marketing website | Web application |
|---|---|---|
| Its job | Marketing websiteExplain, persuade and convert | Web applicationLet people log in and get work done |
| Built with | Marketing websiteNext.js and a headless CMS | Web applicationNext.js, React, APIs and auth |
| Measured on | Marketing websiteSearch visibility, speed and enquiries | Web applicationTask completion and repeat use |
| Who edits it | Marketing websiteYour marketing team, without code | Web applicationYour product team, through releases |
| Hard part | Marketing websiteContent structure and performance | Web applicationState, permissions and real-time data |
| Designed for | Marketing websiteThe first visit | Web applicationThe tenth visit |
Many businesses need both, joined properly. We'll tell you which one your project really is before we price it.
From a single landing page to a platform behind a login.
Most agencies build one of these well. The difference matters, because a brochure site and a web application fail in completely different ways.
- 01
Marketing websites
The site that has to explain what you do and convince someone to get in touch, structured around the buyer's decision, not the org chart.
- Company sites
- Service pages
- Case studies
- 02
Web applications
Dashboards, portals and tools behind a login, where state, permissions and real-time data are the hard part.
- Dashboards
- Client portals
- Internal tools
- 03
Landing and campaign pages
Focused pages for a launch or an ad spend, built to be tested and changed quickly without touching the main site.
- Launch pages
- Ad landing pages
- A/B tests
- 04
Headless CMS builds
Sanity, Payload or Contentful wired to a Next.js front end, so marketing publishes without waiting on engineering.
- Sanity
- Payload
- Contentful
- Previews
- 05
E-commerce front ends
Fast storefronts on Shopify or a headless commerce backend, with checkout paths tuned for mobile buyers.
- Shopify
- Headless commerce
- UPI checkout
- 06
Rebuilds and rescues
Sites that have become slow, unmaintainable or impossible to edit. We audit first, then rebuild what earns it.
- Audit
- Redirect map
- Performance fixes
From a sitemap on a call to a site your team can run.
We argue about the message before the styling, and you click through real pages on a preview link from the first week.
- 01
Understand the visitor
Who arrives, what they need to believe, and what you need them to do. The structure falls out of that.
You get- Audience notes
- Page goals
- 02
Structure and wireframe
Sitemap, page templates and content model in grey boxes, so the message is settled before the look.
You get- Sitemap
- Wireframes
- Content model
- 03
Design the system
Type, colour, spacing and components: a system that covers pages nobody has thought of yet.
You get- Design system
- Key pages
- 04
Build
Components first, then pages, on a preview link you can click through and comment on from day one.
You get- Preview link
- CMS set up
- 05
Fill and check
Real content in the CMS, then accessibility, performance, browser and SEO checks before launch.
You get- QA report
- Redirect map
- 06
Launch and improve
DNS, redirects and monitoring on the day, then improvements guided by analytics and Search Console.
You get- Live site
- Handover guide
What we build is yours. In writing.
Software you'll run for years shouldn't tie you to the people who wrote it. Once the work is paid for it's yours outright, handed over in accounts you control.
- 01
Code and IP
Full ownership of the code and design files passes to you on payment. No licence fees, ever.
- 02
Your own accounts
Repositories, hosting, stores and domains are handed over in your name, not kept in ours.
- 03
Documentation
Setup guides, architecture notes and a record of key decisions, so any capable team can pick it up.
- 04
Confidentiality
We sign an NDA before you share anything sensitive, and treat your data that way throughout.
What well built means, specifically.
These aren't upgrades. They're the difference between a site that works for years and one you replace in eighteen months.
- Speed
Fast on real connections
Core Web Vitals treated as a budget during the build, not a report card afterwards.
- Access
Accessible to everyone
Keyboard navigation, focus states, contrast and screen-reader semantics to WCAG 2.2 AA.
- Search
Technical SEO built in
Clean headings, metadata, sitemaps, canonical URLs and structured data on every template.
- Layout
Responsive properly
Designed at phone width first, then out, not a desktop layout squeezed down at the end.
- Editing
Content your team owns
A CMS modelled on your actual pages, so editing is obvious and nothing can be broken by accident.
- Security
Secure by default
Sensible headers, form protection, dependency scanning and no secrets in the browser.
Modern where it helps, standard where it matters.
We build on the web platform rather than fighting it, which is why our sites stay fast and keep working as browsers change.
Framework
- Next.js
- React
- TypeScript
- Server Components
Styling
- Tailwind CSS
- Motion
- Radix
- Design tokens
Content
- Sanity
- Payload
- Contentful
- MDX
Commerce
- Shopify
- Razorpay
- Stripe
Hosting
- Vercel
- Cloudflare
- AWS
Measurement
- GA4
- PostHog
- Search Console
- Schema.org
Start where you are, with a fixed quote first.
Every engagement starts with an itemised proposal. Pick the model that fits what you already know.
- 01Discovery sprintThe problem is clear, the solution isn't yet
- 02Fixed-scope buildRequirements are understood and agreed
- 03Dedicated product teamThe product is live and keeps growing
Work that shows how we do it.
Real projects where web design & development did the heavy lifting, from the brief to launch.
Need something beyond the website?
If the job is bigger than pages, one of these is a better fit.
- Custom Software DevelopmentThe web app is really a business system with workflows, roles and integrations.
- SaaS Product DevelopmentYou're selling the web app to many customers, with plans and billing.
- Digital MarketingThe site works, and now you need more of the right people to find it.
- Brand IdentityThe site needs a brand worth showing before it needs new pages.
- UI/UX Product DesignThe hard part is the experience inside the app, not the marketing pages.
- Product ModernisationAn existing web platform has become slow and risky to change.
Questions
The things people
ask us first.
If yours isn’t here, send it over. We reply within 1 hour, guaranteed, and you’ll get a straight answer rather than a brochure.
Why Next.js rather than WordPress or a website builder?
+
Builders are fine for simple brochure sites. Next.js wins when you care about speed, want a custom design rather than a theme, or expect the site to grow into something interactive. Paired with a headless CMS, your team still gets a friendly editor, without the template ceiling later.
Can our team edit the site without a developer?
+
Yes, and we treat it as a requirement. We model the CMS around your real pages, so editors see meaningful fields instead of raw HTML, and nothing can break the layout by accident.
Will the site rank on Google?
+
We build every technical foundation ranking depends on: fast loads, clean semantics, proper metadata, structured data, sitemaps and a sound URL structure. Rankings also depend on content and authority over time, which is where our digital marketing work picks up.
Can you redesign our site without losing search traffic?
+
Yes. We map existing URLs and their traffic before anything changes, redirect every page that earns visits, keep the content that ranks, and watch Search Console closely after launch. Lost traffic after a redesign is almost always a redirect problem, and it's avoidable.
Do you design as well as build?
+
Yes, and the same team does both. Designs get made knowing how they'll be built, and the build doesn't quietly drift away from the design.
What happens after launch?
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We can hand over completely with documentation, or stay on for hosting, updates, new pages and performance work on a monthly care plan.
Where ambitious
ideas become reality.
We design, develop, and support digital experiences that turn ambitious ideas into meaningful products.