Brand identity that still works at 16 pixels and in a sales deck.
Positioning, name, mark, type, colour and the rules that hold them together, built for companies whose brand is seen mostly inside a product and on a phone, not on a billboard.
- Made for screens first
- A system, not just a logo
- Files your team can use
When the brand starts holding the business back.
A brand rarely fails in one moment. It shows up as lost deals, inconsistent materials and a price you can't quite charge.
- 01
You look smaller than you are
The work is strong, but the brand makes you look like a much younger company.
- 02
Nothing looks the same twice
The website, decks, social and product all use slightly different colours and fonts.
- 03
The logo fails at small sizes
The mark turns to mush as an app icon or favicon, and nobody made the small versions.
- 04
You're about to launch
A new company or product needs a name and identity before anyone sees it.
- 05
You've changed direction
What you do has moved on, and the brand still describes the old business.
- 06
You're raising prices
Premium pricing needs a brand that looks like it's worth paying for.
Build a new identity, or evolve the one people know?
Companies often reach for a full rebrand when the real problem is inconsistency. A refresh is often faster, cheaper and less risky than starting over.
| Consideration | New identity | Refresh |
|---|---|---|
| Right when | New identityThere's nothing to protect yet | RefreshYou're known, but look inconsistent |
| Starts with | New identityStrategy and positioning | RefreshAn audit of where the brand appears today |
| Changes | New identityName, mark, type, colour and voice | RefreshWhat's broken, keeping what's recognised |
| Risk | New identityLow before launch | RefreshLosing recognition, managed carefully |
| Rollout | New identityLaunch assets ready on day one | RefreshA planned rollout, not a big switch |
We'll be straight about whether you need a rebrand, a refresh, or just to apply what you already have consistently.
Everything between a positioning line and a finished asset.
A logo on its own solves very little. What makes a company look consistent is the system underneath it and the rules for using it.
- 01
Brand strategy
Who you're for, what you stand against and the words you own. Every visual decision afterwards gets easier.
- Positioning
- Messaging
- Tone of voice
- 02
Naming
Names for companies and products, checked for domains, app-store availability and how they sound said out loud.
- Shortlists
- Domain checks
- Trademark screening
- 03
Logo and marks
A primary lockup plus the app icon, favicon and single-colour versions you'll need within a week of launch.
- Primary mark
- App icon
- Favicon
- 04
Visual system
Type scale, colour with accessible contrast, grid, iconography, imagery and motion, drawn as one system.
- Type
- Colour
- Icons
- Motion
- 05
Brand guidelines
Short, practical rules with real examples of right and wrong, written for people who aren't designers.
- Guidelines
- Templates
- Asset library
- 06
Rebrands and refreshes
Evolving an identity without throwing away the recognition you've already paid for.
- Brand audit
- Refresh
- Rollout plan
From a positioning argument to a brand your whole team can use.
Most of the work happens before anything is drawn, and every direction is shown in real context, not on a blank page.
- 01
Interrogate
Workshops on who you serve, who you're up against and what you want believed.
You get- Positioning brief
- 02
Audit the landscape
What your category looks like, so we can be deliberately different rather than accidentally the same.
You get- Category audit
- 03
Explore directions
Two or three genuinely different routes, shown on a screen, a site and a phone.
You get- Directions in context
- 04
Refine one
One direction taken all the way: mark, type, colour, motion and the awkward edge cases.
You get- Final identity
- 05
Build the system
Tokens, templates and guidelines, so the brand can be applied without us in the room.
You get- Guidelines
- Templates
- Asset library
- 06
Roll out
Product, website, decks and social, sequenced so the change lands as deliberate rather than gradual.
You get- Rollout plan
The details that decide whether a brand holds together.
Most identities fall apart in ordinary use: an app icon nobody made, a blue that fails contrast. These are handled up front.
- Size
Small sizes tested
Checked at favicon and app-icon size before it's approved, not after it's on a phone.
- Colour
Accessible colour
Every text and background pair checked against WCAG, so the palette can't force a bad combination.
- Modes
Light and dark
Both worked out properly, because your product, your site and people's phones all have a dark mode.
- Type
Proper licensing
Fonts chosen with web and app licensing understood, so legal doesn't undo the work later.
- Files
Working files
Organised and named so a designer joining in two years can pick it up in an hour.
- Exports
Every export
SVG, PNG, single-colour and social sizes, produced once so nobody recreates them badly.
Everything your team needs to use the brand well.
The identity is only useful if people can apply it, so the handover is as carefully made as the identity itself.
Identity
- Logo system
- App icon
- Favicon
System
- Type scale
- Colour tokens
- Iconography
- Motion
Templates
- Decks
- Social kit
Handover
- Guidelines
- Asset library
- Walkthrough
Start where you are, with a fixed quote first.
Every engagement starts with an itemised proposal. Pick the model that fits what you already know.
- 01Discovery sprintThe problem is clear, the solution isn't yet
- 02Fixed-scope buildRequirements are understood and agreed
- 03Dedicated product teamThe product is live and keeps growing
Work that shows how we do it.
Real projects where brand identity did the heavy lifting, from the brief to launch.
Ready to put the brand to work?
An identity lands best when the same team carries it into the places people see it.
- Web Design & DevelopmentThe new brand needs a website that does it justice.
- UI/UX Product DesignThe brand needs to run through your product interface.
- Digital MarketingWith the brand in place, the next job is reaching more of the right people.
- Mobile App DevelopmentYour brand lives mostly in an app on people's phones.
Questions
The things people
ask us first.
If yours isn’t here, send it over. We reply within 1 hour, guaranteed, and you’ll get a straight answer rather than a brochure.
Is this just a logo?
+
No, and a logo on its own rarely fixes what people are actually unhappy about. The system around it, type, colour, spacing, imagery and tone, is what makes a company look coherent. A mark with no system behind it drifts within months.
Do we need a rebrand or a refresh?
+
If people know you and the problem is looking inconsistent or dated, a refresh is usually right: keep what's recognised, fix what's broken. A full rebrand makes sense when the positioning itself has changed, or the current identity misrepresents what you now do.
Can you do naming as well?
+
Yes. We generate and shortlist names, then check domains, app-store availability and obvious trademark conflicts, and test how they sound out loud. We'll recommend a trademark attorney for formal clearance.
How do you handle the brand inside a product?
+
It's where we start, because that's where most technology brands are seen most. The palette has to survive a dense interface, the type has to work at small sizes, and the system needs to map onto design tokens engineers can use.
What do we get at the end?
+
Working files, a full export library, design tokens, guidelines and the templates your team uses every day, plus a walkthrough session, because guidelines nobody has explained tend to go unread.
Do we own the work?
+
Yes. Full rights to the final identity and working files pass to you on payment. Third-party fonts are licensed in your name, which we set up as part of the project.
Where ambitious
ideas become reality.
We design, develop, and support digital experiences that turn ambitious ideas into meaningful products.